How long does it take to see SEO results?
The first signs of progress typically appear between 3 and 6 months, but significant results tend to solidify between 6 and 12 months. SEO is a cumulative lever: the more optimized the site, the more consistent and sustainable the growth becomes. A well-structured strategy always begins by addressing the technical foundations, then optimizing content, and finally building site authority through backlinks.
Will SEO still work in 2025 with the evolution of Google and AI?
Yes, more than ever. Google now prioritizes websites that are technically sound, fast, well-structured, and rich in genuinely useful content. AI-driven developments are further reinforcing the importance of content quality and page relevance. SEO is no longer about keywords, but about search intent, expertise, and user experience.
Why invest in SEO when I'm already doing Google Ads advertising?
Because SEO reduces your reliance on advertising budgets. Organic traffic continues to generate visits and conversions even after campaigns stop. By combining Ads and SEO, you gain a dual advantage: immediate acquisition and sustainable growth. In the long run, SEO is one of the most cost-effective channels for lowering your customer acquisition cost.
What really makes the difference between a well-referenced website and another?
Three key factors:
- An impeccable technical structure (speed, internal linking, architecture).
- Deep, useful content aligned with users' actual search intent.
- Domain authority built through quality backlinks.
When a website masters these three elements, it outperforms 90% of its competitors, even in competitive markets.